It’s a Monday morning and lockdown restrictions are slowly lifting but the new normal of the world isn’t changing too much. Customers are ordering online more and more and in fact, we believe that Covid-19 has simply accelerated what was always the inevitable. So, if you are teetering on the edge of investing in an online shop, or already have one but want to make it perform better, here are our top features of having an e-commerce website!
Okay so this might seem obvious but seriously, take a moment to think. How would your business be different with an extra 20 sales per month? Or if you could generate an extra 20 enquiries? What would that allow you to do, how would your life change?
This is THE biggest selling point of an online shop. You go from targeting the 80 people a day that walk past your shop, or the 30 people on social media that see your post, to being available to sell all day every day. Your online shop can be open 24/7. Imagine waking up to sales over night when you are asleep!
And the best bit is that, we have yet to find a business that won’t benefit from selling their products or services online. Chances are if you are not online when someone is searching to buy, then they’ll find somewhere else that does. Data shows that customers are beginning to prefer buying online than face-to-face and the pandemic has heightened this.
This has been huge since the pandemic and several of our current clients have switched to be able to offer these services. Imagine travelling to a shop and the item you want is out of stock, or even worse, their is a huge queue of people waiting to buy what you want! All of our sites that have started offering Click & Collect, Delivery or Reservations have profited tenfold. Clients can order and pay for items online, meaning you know what you have sold, when they are collecting or when it has to be sent for delivery. Certainty, sales and an easier way to operate for you.
The ease of access for customers is essential. People want to be able to shop on their phone, from the comfort of their house, avoiding people and queues. And if you’re not offering it, someone else will be!
This one is a life saver. The initial set up of your e-commerce site takes a little bit of time and effort but after that, it runs like a dream. Here are the things that become automated:
Don’t lose me on this one, it’s important. If you don’t have an online shop can you answer me these questions:
All of these stats and so much more can be generated from an online shop. Using these to shape your future marketing, tweak and test metrics in order to make your shop the highest converting sales machine possible.
Okay so we’ve covered the basics, now let’s check out the fun parts of owning your own online shop!
Your online shop will have a database of customers and who spends the most. Why not reward your best customers and thank them for being so loyal?
Someone add a big list to their basket and then leave? Find out why and maybe offer them something to help change their mind. Maybe it was because they didn’t realise you accepted credit cards?
Has someone just ordered your best selling mug? Well they will probably want the dish to go with it right? Adding an upsell item before users check out is a great way to increase average order spend!
Much easier to buy and much easier to spend. A really effective way of increasing brand loyalty and revenue at the same time!
Add related products together into bundles to increase average order spend!
Hopefully this short piece will have given you a brief insight into what an E-commerce site can do, how it can revolutionise your business and put you on the map in your industry. We’ve used the examples of physical shops and stores but this works for many business types. The next thing to do is to get some quotes. Find out what it will cost to get your dream website set up, and how long it will take to recoup that investment.
We have recently started our new pay monthly option for websites! We understand that the initial investment might be the only stumbling barrier to getting set up online. We’re confident you’ll make a return on your investment so let’s give you a head start. Begin earning money from your new site and let it pay for itself!
Drop us a message or book in a call to get started and let’s have a chat!
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