If you only ever sell to the people that you know, or that walk past your shop or studio, you will never be able to scale or grow. Not only does it open up your target market but it also allows you to compete with your competition – who are probably already there.
Other benefits include the wealth of analytics you get from site visits, conversion rates to specific customer behaviours. Automation with payment, emails and marketing make your life as an owner easier, cheaper and more efficient.
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