Our Client

Rural Roasts

Rural Roasts was founded in 2018 and after a very successful year they were ready to invest in their digital profile. TDL used their existing brand, company value and mission statement to create a professional, sleek website that potential customers could use to learn more about them. An online presence that reflected the high end level of catering and service that they provided at events.

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The Rural Roasts Website

Overview

Rural Roasts needed a website that allowed their potential clients to research them, find out more and discover their company ethos and values. After giving quotes or catering at local events, potential clients would search them for their reviews, photos and prices. So we needed a website that performed strongly on search engines and really showcased their high quality work. We emphasises the importance of content to rank higher and draw customers in. Adding their personality along the way to avoid being branded as a corporate catering company.
  • Client:

    Rural Roasts
  • Website By:

    The Digital Lark
  • Platform:

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RR Website
RR Website
RR Website
RR Shop Website
RR Website

Digital Marketing

SEO, Paid Advertising (PPC), Content Marketing

Objective

Rural Roasts entered the industry as a start up in 2018. Which meant they had zero traction on search engines and so they were only getting events through word and mouth. Which was great but they wanted to book more events and not just rely on referrals. The main goal was to start seeing increased organic traffic to their website. Once people found they existed, they could use their photos and reviews to convince them to choose them for their next event. We used specific keyword targeting to go after the affordable searches that were proven to result in bookings.

Results So Far

The result of the SEO work invested at the start is now paying dividends. Locally Rural Roasts now appear in the top pages organically for many relevant, highly profitable keywords. Which means they can be found on page 1 without having to pay for adverts to get there. The event bookings they receive from people that have found them on Google now make up more than half of their total bookings. They no longer rely on word of mouth and are now in a position where they don’t have to compete with price as they are so sought after!

Key Stats

Below is the feedback we got back from this client. The rating is based on 1 – below expectation 4 – achieved what we expected and 7 – above and beyond expectations.
Return on Investment
How happy were you with the return on your investment?
7/7
Service Level
How did you find the service from TDL and what they provided
7/7
Recommendation
How likely are you to recommend TDL to other (non-competitive) businesses?
7/7

Print & Production

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We handle all of Rural Roasts print and design needs. From business cards to their popular branded grease proof papers and even their branded gazebos! In the past we have helped with event promotions, including flags, banners and flyers!


The Digital Lark Ltd

Registered in England & Wales. Company number: 13229988
6 Southview Gardens 
Leighton Buzzard LU7 3YS
01525854720

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