For Every Mortgage Solution, we were asked to create a brand that conveyed the stature due the organisation, without compromising the versatility. What we were keen to do, is bring vibrancy and dynamic appeal into a sensible and down-to-earth company. When we first encountered the client, it was on behalf of their marketing agency wanting a brand specialist to look at the existing branding with a view to broadening the depth. However, what we found was a brilliant company being under represented by a single logo, and an agency trying to promote the company with one hand tied behind their backs. This breath of colour and life is symbolic of the ems founder, Emma Faulker, and aims to appeal to those first time buyers, repeat clients, and showcase professionalism – whilst giving the traditionalist stuffy visuals associated with mortgage specialists a very wide birth.